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Women in the United States had been actively seeking the vote since the 1848 Women's Rights Convention in Seneca Falls, New York. Women were given the vote in Colorado in 1893, and in both Utah and Idaho in 1896. That same year, a method for showing what effect women's votes would have on the presidential election was proposed by the Postum Cereal Food Company. Women would write the name of their candidate on a postcard, have their name and address verified by either a banker or grocer, and send the postcard to the Postum Company in Battle Creek, Michigan. The votes would be tallied weekly and printed in newspapers across the country, with the final results published on November 7.

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